The Inside Scoop on indiDenim

As many of you know I have a slight obsession with denim. I am perpetually on the hunt for the "perfect" brand- you know the one that always fits right and has the current leg shape and wash you are craving for the season. Finding the perfect pair of jeans is no easy task, but California based indiDenim is hoping to change that with custom made denim for all shapes and sizes.


indiDenim was started in 2008 with the goal of bringing the denim shopping process into the 21st century with custom jeans for the masses. Online customers are able to customize their denim two different ways. The first option is to tailor one of indiDenim's signature fits to your liking. Customers can choose between skinny, trouser, straight, bootcut, or plus fits for women. The second option allows customers to be the designer and combine their choice of hip and leg shape, fabric weight and wash, thread color, hem height, and pocket detail .  The results of a body questionnaire combined with indiDenim's unique fit technology ensures the perfect fit. With fabric from the historic Cone Mills indiDenim serves up quality denim that rivals (maybe even surpasses) what is available in the premium denim market today.

A couple of months ago I had the privilege of visiting the Emeryville offices of indiDenim to get a behind the scenes look at their process and to customize my very own pair. Below are a couple of the pics I snapped during my visit.  Danielle, my tour guide and fit expert for the day, was super nice and knowledgeable and helped me to design my perfect pair.

The denim wall showcases the available fits, washes, thread choices, and hems.

A range of pocket designs help to further customize your indiDenim.

After a little more than a month wait I received my indiDenim and I can say that I am very happy with them.  They are the perfectly cropped, clean, straight leg jeans that I have wanted for a while. They paired perfectly with Sperrys and a J Crew striped tee for a casual look to enjoy California's sunny September weather and I can't wait to pair with heeled booties for fall!

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