The Inside Scoop on indiDenim

As many of you know I have a slight obsession with denim. I am perpetually on the hunt for the "perfect" brand- you know the one that always fits right and has the current leg shape and wash you are craving for the season. Finding the perfect pair of jeans is no easy task, but California based indiDenim is hoping to change that with custom made denim for all shapes and sizes.

http://www.indicustom.com/

indiDenim was started in 2008 with the goal of bringing the denim shopping process into the 21st century with custom jeans for the masses. Online customers are able to customize their denim two different ways. The first option is to tailor one of indiDenim's signature fits to your liking. Customers can choose between skinny, trouser, straight, bootcut, or plus fits for women. The second option allows customers to be the designer and combine their choice of hip and leg shape, fabric weight and wash, thread color, hem height, and pocket detail .  The results of a body questionnaire combined with indiDenim's unique fit technology ensures the perfect fit. With fabric from the historic Cone Mills indiDenim serves up quality denim that rivals (maybe even surpasses) what is available in the premium denim market today.

A couple of months ago I had the privilege of visiting the Emeryville offices of indiDenim to get a behind the scenes look at their process and to customize my very own pair. Below are a couple of the pics I snapped during my visit.  Danielle, my tour guide and fit expert for the day, was super nice and knowledgeable and helped me to design my perfect pair.

The denim wall showcases the available fits, washes, thread choices, and hems.

A range of pocket designs help to further customize your indiDenim.

After a little more than a month wait I received my indiDenim and I can say that I am very happy with them.  They are the perfectly cropped, clean, straight leg jeans that I have wanted for a while. They paired perfectly with Sperrys and a J Crew striped tee for a casual look to enjoy California's sunny September weather and I can't wait to pair with heeled booties for fall!

Nice and Neutral

I love color, but neutrals can be just a fun. The key for me is mixing and matching different shades and textures.

Vest, Boots- Gap, Dress-H&M

Leather Bracelets- Gap

Bootie-licious Part Deux: Miss New Bootie

Me showing off my booties!

A couple weeks ago I wrote about how I was in search of the perfect pair of booties to take me through fall and winter. Well ladies and gents today i hit the Jackpot! I scored not one, but two pairs of equally awesome booties that I plan to rock with everything. Thanks to the good folks at the GAP my feet will be fitted for fall!  

Compared to all the other boots I have been eyeing these babies were a steal ringing in at under $100 per pair. Peep the specimens below:

This badass leather ankle boot also comes in black and brown leather, but I could not resist this intoxicating shade of aubergine.

I can already tell that these stamped leather boots are going to be in heavy rotation this fall. They are sooooo comfy and will add the right dose of edge to any outfit. I am giddy thinking about all the things i can wear them with!

I am urging you- run, don't walk to the Gap to get a pair. 

You won't be sorry!

Women Enough Bare Event + Breezy Black

Last Thursday I skipped Fashion's Night Out, one of my favorite events of the year, to attend Women Enough's unveiling of their "Bare" add campaign to promote healthy and diverse body image and self esteem in Women. I was lucky enough to participate in the add campaign. It was an amazing experience with a diverse group of lovely women and lots of sexy shoes!

The picture above is one of my favorite shots from the Bare campaign and perfectly shows off all the amazing shoes. I wore my own pair of Prada color block heels for the occasion.

When I was deciding what to wear for the event I naturally started with the shoes I wore for the photo shoot. A breezy strapless black dress from BCBG and subtle cat eye makeup completed the look.

 

 Posing with the lady of the evening WE founder Michelle Fetsch

There were some awesome prizes raffled off at the event including a $100 Show & Tell gift certificate and a massage.

Several of the ladies at the event were rocking some seriously sexy shoes. I snapped a couple pics of the fashionable footwear.