30 Day Blogging Challenge Day 1

5 E-Commerce Stores I Shop Most Often

I am not the biggest online shopper because I really like to try before I buy, but I am a huge online browser. Here are my 5 go to sites for style inspiration and outfit ideas ( in no particular order):

Jcrew.com- I die for their lookbooks because the impeccable styling makes ordinary items feel extraordinary. Anytime I'm on the site I visit the sale section for the latest deals and their blog is always good for inspiration.

PixieMarket.com- This site is full of cool and cutting edge pieces that you won't see everyone in. I visit the New Arrivals page weekly to see their latest lust worthy finds.

YoogisCloset.com- I have a weakness for vintage designer accessories and Yoogi's Closet has a constantly evolving selection of handbags, jewelry, and shoes rolling in from their consignment customers.

Solestruck.com- The name says it all. I am constantly in awe of the selection of fierce, funky, fun, shoes from the best indie brands. Their designer exclusives and extensive collection of Jeffrey Campbell's will keep you coming back for more.

Net-A- Porter.com- This site is stocked full of drool worthy designer duds right from the runways. I read the Magazine weekly for styling tips and the inside scoop on how some of the top fashionistas wear the latest trends. While  most of the items are extremely pricey the bi-annual end of the season sale is a must shop for runway looks at a fraction of the price.

30 day blogging challenge

I have to admit I have been in a bit of a blogging rut. While there are various ideas that have been swimming around in my head for weeks none of them have made their way onto the page. In an effort to get me out of this rut and back on track with my beloved blogging I am borrowing an idea from Nicole of StyleBust fame.

Here's a preview of what's to come over the next month:

 E-Commerce stores I shop most often

My favorite color combinations

What’s in my purse

The meaning behind the name “Soulful Soles”

Items on my wish list

Greatest accomplishment today

Favorite band of the moment

A picture taken of me today

Weekly rituals

A book I love

A photo of something I ate today

My celebrity crush(es)

Something I don’t leave the apartment without

Today I donated the following garments

What I decided to do with my free time today

Top 3 Bay Area fashion designers

Today’s playlist

A habit I wish I didn’t have

My guilty pleasures

Things I’d rather be doing right now

A fashion trend I miss

3 of my favorite people to follow on Twitter

A picture of my living room

Top 5 cities I’d like to visit

Today I saw

Bulleted list of my entire day

Top 3 TV shows

What I wore today

DIYs I want to try

3 things that have happened in the last 30 days

Here comes the rain again....

It officially feels like fall in San Francisco. The wind and rain have returned, but I am not complaining because it gave me an excuse to wear my new asymmetrical rain coat. I loved this jacket so much when I saw it that I bought the same style in two colors! Good thing it rains a lot in SF.

Jacket- Nike, Shirt and Boots, Gap, Pants- Express, Bag- Jcrew

Fashion = Fun

The combo of these socks and shoes is a great reminder that at the end of the day fashion is about having fun.

Photo via Vogue.com by Phil Oh

The Inside Scoop on indiDenim

As many of you know I have a slight obsession with denim. I am perpetually on the hunt for the "perfect" brand- you know the one that always fits right and has the current leg shape and wash you are craving for the season. Finding the perfect pair of jeans is no easy task, but California based indiDenim is hoping to change that with custom made denim for all shapes and sizes.

http://www.indicustom.com/

indiDenim was started in 2008 with the goal of bringing the denim shopping process into the 21st century with custom jeans for the masses. Online customers are able to customize their denim two different ways. The first option is to tailor one of indiDenim's signature fits to your liking. Customers can choose between skinny, trouser, straight, bootcut, or plus fits for women. The second option allows customers to be the designer and combine their choice of hip and leg shape, fabric weight and wash, thread color, hem height, and pocket detail .  The results of a body questionnaire combined with indiDenim's unique fit technology ensures the perfect fit. With fabric from the historic Cone Mills indiDenim serves up quality denim that rivals (maybe even surpasses) what is available in the premium denim market today.

A couple of months ago I had the privilege of visiting the Emeryville offices of indiDenim to get a behind the scenes look at their process and to customize my very own pair. Below are a couple of the pics I snapped during my visit.  Danielle, my tour guide and fit expert for the day, was super nice and knowledgeable and helped me to design my perfect pair.

The denim wall showcases the available fits, washes, thread choices, and hems.

A range of pocket designs help to further customize your indiDenim.

After a little more than a month wait I received my indiDenim and I can say that I am very happy with them.  They are the perfectly cropped, clean, straight leg jeans that I have wanted for a while. They paired perfectly with Sperrys and a J Crew striped tee for a casual look to enjoy California's sunny September weather and I can't wait to pair with heeled booties for fall!

Nice and Neutral

I love color, but neutrals can be just a fun. The key for me is mixing and matching different shades and textures.

Vest, Boots- Gap, Dress-H&M

Leather Bracelets- Gap

Bootie-licious Part Deux: Miss New Bootie

Me showing off my booties!

A couple weeks ago I wrote about how I was in search of the perfect pair of booties to take me through fall and winter. Well ladies and gents today i hit the Jackpot! I scored not one, but two pairs of equally awesome booties that I plan to rock with everything. Thanks to the good folks at the GAP my feet will be fitted for fall!  

Compared to all the other boots I have been eyeing these babies were a steal ringing in at under $100 per pair. Peep the specimens below:

This badass leather ankle boot also comes in black and brown leather, but I could not resist this intoxicating shade of aubergine.

I can already tell that these stamped leather boots are going to be in heavy rotation this fall. They are sooooo comfy and will add the right dose of edge to any outfit. I am giddy thinking about all the things i can wear them with!

I am urging you- run, don't walk to the Gap to get a pair. 

You won't be sorry!